Semen Baturaja Encourages OKU Residents to Become Investment Literate Through Capital Market Education

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BATURAJA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), collaborated with the Indonesia Stock Exchange (IDX) and KB Valbury Securities in the Financial Literacy: Getting to Know the Capital Market Closer event, held at Ganesha Arena, Baturaja on Tuesday (November 11) in commemoration of SMBR’s 51st anniversary.

This fifth batch of the event was attended by participants consisting of the general public, students from various universities in Ogan Komering Ulu (OKU) Regency, and members of the Semen Baturaja Employees’ Wives Association (IIKSB). The goal was to increase the understanding of the younger generation and the SMBR internal community regarding the importance of financial literacy and inclusion in the capital market.

In total, this financial literacy program has been held in five batches, with a total of over 500 participants.

Also present at the event were SMBR Operations Director Taufik, Pramaja Gusnady, Head of the IDX-SMBR Digital Investment Gallery, Hari Mulyono, Head of the South Sumatra Region of the IDX South Sumatra Representative Office, and a team from the Palembang Branch of Valbury Securities, who provided investment education and simulations to participants.

In his remarks, SMBR Operations Director Taufik stated that this activity demonstrated the company’s commitment to supporting increased financial literacy in the community.

“This activity demonstrates Semen Baturaja’s commitment to supporting increased financial literacy and inclusion, particularly in the capital markets. Through our collaboration with the Indonesia Stock Exchange and Valbury Securities, we strive to provide a broader understanding of the importance of wise and responsible investment to SMBR employees and the surrounding community,” Taufik said.

He added that the participants’ enthusiasm demonstrated their strong interest in the world of investment.

“We are very proud that this activity was attended by many enthusiastic participants who wanted to learn and understand the capital market, both for stock investments and other instruments. With the right knowledge, investing in the capital market can be a wise way to increase side income,” he added.

Meanwhile, Hari Mulyono, Head of the South Sumatra Region of the IDX South Sumatra Representative Office, expressed his appreciation for SMBR’s initiative in educating the public and employees about investing in the capital market.

“We welcome this collaboration because the synergy between industry and the capital market is crucial for increasing financial inclusion in the region. Many people still consider investing complicated, when in fact it’s quite simple—investing means putting our funds to good use for future growth. Through activities like this, we want to emphasize that the capital market is not just for certain groups, but is open to anyone who wants to learn and invest properly,” Hari explained.

One participant, Inti Pitasari from the Baturaja Islamic College (STAI), said she gained many new insights from this activity.

“I really appreciate PT Semen Baturaja for organizing this financial literacy activity. In today’s digital era, information about capital markets and digital investment is crucial for us as the younger generation. Through this activity, we are facilitated to better understand how capital markets work and how to invest wisely,” said Pitasari.

Through this activity, Semen Baturaja hopes to continue playing an active role in improving financial literacy and raising public awareness of the importance of managing finances intelligently and productively. (*)

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Semen Baturaja Wins 3 GRC & Leadership Awards 2025, Demonstrating Commitment to Excellent Governance and Leadership

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), once again achieved national success by winning three prestigious awards at the 2025 GRC & Leadership Awards held by BusinessNews Indonesia Magazine.

The awards ceremony, themed “From Governance to Greatness: Leadership that Drives Risk-Intelligent Organization,” was held at The Westin Hotel Jakarta on Wednesday (November 12th) and was attended by more than 300 companies from various industrial sectors in Indonesia.

SMBR received the Best Corporate in Operations 2025 award, the Best Chief Executive Officer (CEO) 2025 award for SMBR President Director Suherman Yahya, and the Best Chief Financial & Human Capital Officer 2025 award for Director of Finance & HR Rahmat Hidayat.

The awards were accepted by SMBR’s Vice President of HC & GRI, Fitria Margaretha, who represented management. Fitria stated that this achievement is concrete evidence of SMBR’s consistency in comprehensively implementing Governance, Risk, and Compliance (GRC) principles across every operational aspect to support the growth of the national cement industry.

“This award reflects our commitment to managing our business transparently, with integrity, and sustainably. We believe that good governance and solid leadership are key to maintaining the trust of all stakeholders,” Fitria said.

As part of strengthening this governance, SMBR is also developing and implementing Internal Control over Financial Reporting (ICoFR) to strengthen the company’s internal control and risk management systems.

“Through the implementation of ICoFR, we want to ensure more effective and transparent company management, while strengthening a culture of compliance and accountability across all levels of the organization,” Fitria added.

This step is part of SMBR’s strategy to build a resilient, adaptive, and risk-oriented organization, while strengthening the governance foundation that supports sustainable performance. (*)

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Semen Baturaja Launches Rucida and Batik Programs, Encouraging Economic Independence in the Air Gading Community

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BATURAJA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), has once again demonstrated its commitment to supporting community empowerment through its Social and Environmental Responsibility (TJSL) program. This time, the company inaugurated two flagship programs under its guidance: Rumah Cacing Berdaya (Rucida) and Baturaja Ternak Ikan Kreatif (Batik), located in Air Gading Village, West Baturaja District, Ogan Komering Ulu Regency (OKU), South Sumatra, on Tuesday (November 11).

The symbolic inauguration of these programs was carried out by Diah Monalisa Suherman, Advisor to the Semen Baturaja Employees’ Wives Association (IIKSB), along with Zwesti Karenia Teddy, Chairperson of the OKU Regency Family Welfare Empowerment (PKK) Movement Team.

Previously, SMBR had conducted outreach activities for the Rucida and Batik programs in Air Gading Village on Tuesday (September 30) as the initial stage of the program implementation. After undergoing preparation and training with the local community, both programs have been officially launched for sustainable implementation.

The inauguration ceremony was also attended by the Head of Baturaja Barat District, Yan Kurniawan, Arif Sobirin, Head of Air Gading Village, the Head of the Family Welfare Movement (TP PKK) of Baturaja Barat District, the Head of the PKK of Air Gading Village, Iwan, Head of the Karang Taruna (Youth Organization) of Air Gading Village, and members; Yeni Agustin Hari Liandu, Head of the IIKSB (Indonesian Children’s Association), and administrators; Hari Liandu, VP of Corporate Secretary of SMBR; Andy Aprizal, Senior Manager of Corporate Social Responsibility (CSR), and staff.

To implement these programs, SMBR provides assistance in the form of cultivation facilities and equipment, including earthworm cultivation tools and media, fish ponds, freshwater fish fry, as well as feed and other supporting equipment.

The Rumah Cacing Berdaya (Rucida) program is an economic and environmental-based community empowerment initiative that focuses on cultivating earthworms as raw materials for animal feed and organic fertilizer. Meanwhile, the Baturaja Ternak Ikan Kreatif (Batik) program aims to develop the community’s economic potential through freshwater fish cultivation.

These two programs are independently managed by the Family Welfare Movement (PKK) and the Air Gading Village Youth Organization (Karang Taruna) as a form of intergenerational collaboration to create sustainable business opportunities.

In her remarks, Diah Monalisa Suherman expressed her appreciation for the collaboration between various parties in implementing this CSR program.

“As part of the PT Semen Baturaja family, we from the Semen Baturaja Employees’ Wives Association (IIKSB) are proud and happy that the CSR programs currently being implemented not only focus on community economic empowerment, but also on building independence, sustainability, and environmental awareness,” said Diah.

Meanwhile, Zwesti Karenia Teddy expressed her appreciation and full support for SMBR’s initiative.

“Through this activity, we are also strengthening the bonds of friendship and collaboration between the OKU Regency Government, PT Semen Baturaja, the community, and women’s organizations such as IIKSB and TP PKK. This synergy is key to ensuring each program brings real and sustainable benefits to local residents,” said Zwesti.

Zwesti also added that his office, along with the OKU Regency Government, will continue to support the implementation of SMBR’s CSR programs in the region.

“I greatly appreciate this initiative, and on behalf of the Ogan Komering Ulu Regency Family Welfare Movement Team, we express our deepest gratitude to PT Semen Baturaja and all its staff for their support of Karang Taruna and the Family Welfare Movement (PKK), especially in Air Gading Village. We, the Regency, will continue to support this program to ensure its success and sustainability,” he added. (*)

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Semen Baturaja Holds Retail Gathering to Strengthen Partnerships and Development in Lampung

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LAMPUNG – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), continues to strengthen partnerships between its principals, distributors, and store network as strategic partners in the distribution of cement products in Lampung Province.

Through the SIG Retail Gathering “Jalin Kolaborasi Bangga Bangun Indonesia” (Forging Collaboration, Proud to Build Indonesia), held at the Horison Hotel Ballroom in Bandar Lampung on Saturday (November 8th), SIG and SMBR expressed their appreciation to store partners for their loyalty and contribution to supporting the distribution of Semen Baturaja products. The event was attended by 125 stores and 12 distributors from across Lampung.

SIG President Director Indrieffouny Indra, in her virtual remarks, expressed her gratitude and appreciation for the event. Our progress together is a testament to our hard work, collaboration, and unwavering passion.

“So far, your stores have been at the forefront of introducing and selling our various products. We believe this collaboration is not just a business matter, but a shared passion for building the nation. We remain committed to providing the best, from cities to remote areas of the archipelago. Thank you for your trust, loyalty, and enthusiasm,” he said.

Meanwhile, SMBR President Director Suherman Yahya, in his remarks, stated that this activity is an expression of gratitude from SIG and SMBR to partners who have collaborated, synergized, and collaborated more closely to build Indonesia.

“Together, let’s create synergy, increase market share, and develop our existing market in Lampung. Let’s move forward together, building a stronger and more resilient Lampung,” he said.

Furthermore, SMBR Vice President of Sales Kartha Kurniadi explained that the main objective of this activity is to strengthen collaboration between producers, distributors, and stores as the spearhead of cement distribution.

“This collaboration is expected to support development in Lampung Province, especially as cement demand continues to increase as major projects in the region progress,” he said.

Kartha added that cement sales in Lampung Province reach 100,000 to 110,000 tons per month. Through solid collaboration between SIG, distributors, and stores, it is hoped that supply availability can be maintained and support regional development.

On the same occasion, the Head of the Lampung Province Industry and Trade Office, Evie Fatmawaty, representing Lampung Governor Rahmat Mirzani Djausal, stated that economic development and growth are currently booming, such as the development of industrial estates and hotels.

“Lampung is currently experiencing rapid economic growth. We hope Semen Baturaja can continue to be a strategic partner in supporting Lampung’s development and economic growth going forward,” she said.

She added that Lampung’s strategic position as a gateway to Sumatra makes the region increasingly attractive to investors. “Activities like the SIG Retail Gathering provide valuable opportunities to strengthen collaboration between producers and retail networks, which is key to regional economic growth,” he concluded.

On this occasion, SIG and SMBR presented various awards to high-achieving stores, including the Timeless Partner Award for Trijaya Store, the Power Performance Award for Lumayan Store, the Loyalty Award for Asia Store, the Rising Star Award for Maju Jaya Store, and the Consistent Partner Award for Anyar Jaya Store.

SIG and SMBR also presented special recognition to the stores with the best sales: Cahaya Baru Store, DFG Rawajitu Store, and Maju Jaya Bandar Jaya Keramik Store, which received attractive prizes for their sales achievements. The grand prize, a Suzuki New Carry Pick-Up, was won by Lumayan Building Materials Store.

“I didn’t expect to win a car. I’ll use the car for my business,” said Cia, daughter of Mr. Cecep, owner of Lumayan Store, enthusiastically.

The event also featured a performance by Indonesian diva Yuni Shara, who performed a number of hits to entertain the guests. Through this event, SIG and SMBR demonstrated their commitment to continued collaboration, strengthening partnerships, and contributing to building a more advanced Lampung and Indonesia. (*)

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Semen Baturaja Holds a Workshop in Muara Enim to Support More Skilled Local Craftsmen

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MUARA ENIM – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), continues to strengthen its partnership with construction service providers through the “Building Friend Builder Gathering” event, held at the Melio Enim Hotel, Muara Enim Regency, South Sumatra, on Thursday (October 30th). Fifty builders from various areas around Muara Enim and the surrounding areas participated in the event.

This event is part of SMBR’s ongoing efforts to support the improvement of the competence and professionalism of builders in the sales area.

The event was also attended by Dani Oktavianus, Senior Manager of Sales for Southern Sumatra 1. In his remarks, Dani emphasized that builders are important partners who play a direct role in maintaining the quality of construction work in the field.

“We truly appreciate the enthusiasm of the builders who are constantly eager to learn and develop. Through this activity, we hope the builders will become more skilled and confident in using Semen Baturaja products to produce strong, high-quality work,” said Dani.

The main theme of this year’s Builders’ Gathering was “The Correct Method for Mixing Cement and Sand.” The material was delivered through a demonstration session on Semen Baturaja products by SMBR internal speakers, Adios and Febri, who demonstrated the technique for mixing cement and sand in the ideal proportions.

Participants appeared enthusiastic about this practical session, as they were able to see firsthand how to efficiently mix building materials to produce a strong, durable, and high-quality mixture.

One participant, Tribowo, expressed his appreciation for the event. “I am very satisfied with this Builders’ Gathering. Semen Baturaja not only provided information about the product but also gave us the opportunity to share experiences and discuss with other builders. Furthermore, there were attractive door prizes, making the event even more exciting,” he said.

Previously, on Friday (October 17th), Semen Baturaja successfully held a similar event in Bandar Lampung. The event received a positive response from participants and demonstrated SMBR’s commitment to building strong relationships with its builder partners in its sales area.

Through this series of “Temu Sobat Bangunan” (Building Workers’ Gathering) activities, Semen Baturaja is committed to continuously strengthening synergies with construction service providers and supporting improvements in the quality of construction projects in Jambi, South Sumatra, and Lampung. (*)

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Through HR Transformation, Semen Baturaja Won Two Awards at the 2025 TOP Human Capital Awards

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), once again achieved impressive success at the TOP Human Capital Awards 2025, organized by Top Business Magazine.

At this prestigious event, SMBR won two awards: the TOP Human Capital Awards 2025 #4 Stars for the company category, and the High Performing Human Capital Director 2025, which was awarded to Rahmat Hidayat, Director of Finance & Human Resources (HR). The award was received by Rahmat Hidayat, accompanied by Vice President of HC & GRI Fitria Margaretha, on Tuesday (November 4) at the Raffles Hotel, Jakarta.

The TOP Human Capital Awards is the highest recognition for companies deemed successful in managing and developing human resources in a superior and sustainable manner through the implementation of a Human Capital Management System (HCMS). This annual event is held by Top Business Magazine in collaboration with the Nawacita Study Institute (LKN), Human Capital consultants, business and management consultants, and academics from the University of Indonesia, Padjadjaran University Bandung, and Pertamina University.

SMBR’s Director of Finance & HR, Rahmat Hidayat, expressed his gratitude for the appreciation given to the company.

“This award recognizes the hard work of all SMBR employees in realizing superior, adaptive, and competitive HR management. Thank you to the entire team for their commitment to consistently implementing HR transformation. This achievement motivates us to continue strengthening the role of HR as a driving force for sustainable business growth,” he said.

This award is inseparable from SMBR’s success in implementing its Human Capital Management System (HCMS) roadmap, designed in stages until 2028 as a strategic guide for developing HR aligned with the company’s business direction.

Rahmat explained that SMBR’s HR transformation began with the “Establishing Strategic Human Resources” phase in 2024, which focused on improving the organizational structure, strengthening the leadership talent map, developing onboarding and offboarding programs, and standardizing HR systems and processes.

“We started with a strong foundation, ensuring that HR structures and processes truly supported the company’s strategic direction. This phase is crucial for establishing a system capable of driving performance while strengthening a collaborative work culture,” he explained.

Next, from 2025 to 2027, SMBR entered the “Establishing Human Resource Transformation” phase, with a focus on optimizing talent and leaders, implementing succession planning, and improving technical and leadership competencies.

“In this phase, we encourage leaders to become role models in developing new leaders and expand self-development opportunities for all employees to prepare them for the dynamics of the business,” Rahmat added.

The final stage of the roadmap will be achieved in 2028 through the “Establishing Human Resource Sustainable Growth” phase, which emphasizes the formation of an adaptive and agile organization, preparing successors and future talent ready to face business growth, and strengthening knowledge management and innovation systems in the workplace.

“We believe that superior human resources are not only about competence, but also about the spirit of learning, adapting, and innovating. That is the overall direction we want to achieve through this roadmap,” he concluded.

Through these systematic stages, SMBR continues to strive to make human resources a key strength in facing industry challenges and supporting sustainable business transformation under the SIG Group umbrella. (*)

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Semen Baturaja Named the Best Public Company 2025, Thanks to Strong Fundamentals and Increasing Transactions

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), once again achieved a remarkable achievement by winning the “Best Public Company 2025 in the Construction Materials Industry for Extravagant Demand on Transactions” award from Warta Ekonomi.

The award was presented at the Indonesia Best Public Company Awards 2025, held on Friday (October 31) at The Sultan Hotel & Residence Jakarta, and was accepted by SMBR’s President Director, Suherman Yahya.

With the overarching theme “Strengthening Public Companies as the Backbone of Indonesia’s Golden Economy 2045,” this award affirms the strategic role of public companies as key catalysts in realizing a resilient, inclusive, and globally competitive Indonesian economy.

This award recognizes public companies that have demonstrated strong financial fundamentals, good governance, and increased investor interest in the capital market. SMBR is considered successful in maintaining positive performance and is one of the issuers with a significant increase in stock transaction activity.

This achievement aligns with SMBR’s solid performance through the third quarter of 2025, where the Company recorded a net profit of Rp146.3 billion, a fourfold year-on-year increase compared to Rp35.6 billion in the same period the previous year.

This increase in net profit was driven by operating revenue growth, which reached Rp1.78 trillion, a 27% year-on-year increase from Rp1.4 trillion in the third quarter of 2024, primarily due to increased cement sales volume in the key regions of South Sumatra, Lampung, and Jambi.

Contributions from non-cement products, such as white clay, also nearly tripled to Rp16.7 billion.
This increase in net profit also significantly boosted SMBR’s net profit margin, reflecting the effectiveness of its cost efficiency strategy, supply chain optimization, and consistent operational transformation.
SMBR President Director, Suherman Yahya, stated that this award is a clear reflection of the success of the Company’s strategy in strengthening market confidence.

“We are grateful for this recognition. This award not only reflects our strong financial performance but also reflects investor confidence in our long-term strategy. We will continue to focus on efficiency, innovation, and sustainable growth to create added value for shareholders,” said Suherman.

Furthermore, Suherman emphasized that SMBR’s growth momentum is the result of the hard work of all our employees and strong synergy with the holding company, SIG Group.
“We view 2025 as a critical year for Semen Baturaja’s business transformation. We will continue to strengthen market penetration in South Sumatra, Lampung, and Jambi, develop value-added products, and expand our contribution to sustainable development. Our goal is clear—to be a company that grows healthily, is trusted by the market, and provides optimal returns for investors,” he emphasized.
As part of strengthening its future business strategy, SMBR has also officially added a new business line based on KBLI 70209 (Other Management Consulting Activities). This step aims to support the implementation of the Sales Area Coordinator concept in Jambi, South Sumatra, and Lampung, with potential returns in the form of management fees.
This new business model allows SMBR to expand its role within the SIG Group’s value chain, drive distribution efficiency, and strengthen multi-brand penetration in regional markets. With this strategy, SMBR is believed to be able to strengthen its position in the Sumatran market while opening up new revenue growth opportunities in the future.
“This additional business activity is part of our business transformation to become more adaptive to market needs. With the support of the SIG Group, SMBR is ready to play a more strategic role in expanding the national building materials industry ecosystem,” added Suherman.
With increasingly solid fundamentals, ongoing transformation, and a targeted diversification strategy, SMBR is optimistic that it can maintain its growth momentum and strengthen the attractiveness of its shares to investors. (*)

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Semen Baturaja’s Growth Momentum Continues, Reporting a Quadrupling in Net Profits Through Q3 2025

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), once again recorded solid performance through the third quarter of 2025. The company posted revenue of IDR 1.78 trillion, a 27% year-on-year (yoy) growth compared to IDR 1.4 trillion in the same period last year.

This increase in revenue drove a surge in SMBR’s net profit, which reached IDR 146.3 billion, a more than fourfold increase year-on-year (yoy) compared to IDR 35.6 billion in the same period last year.

This achievement was also reflected in the increase in EBITDA, which reached IDR 383.5 billion, a 46% increase compared to IDR 262.1 billion in the same period last year. This increase demonstrates the effectiveness of the Company’s efficiency strategy in strengthening profitability and competitiveness.

The growth in financial performance was also supported by an increase in cement sales volume, which reached 1.87 million tons, a 21% increase compared to 1.54 million tons in the same period last year. Strong demand in SMBR’s key regions, namely Jambi, South Sumatra, and Lampung, continues to be the Company’s primary growth driver.

According to data from the Indonesian Cement Association (ASI), cement demand in SMBR’s marketing areas grew 9.6% year-on-year (yoy) through the third quarter of 2025, providing positive momentum for SMBR to strengthen its position in the domestic market.

SMBR Vice President and Corporate Secretary, Hari Liandu, stated that this achievement reflects the tangible results of the company’s consistent transformation strategy.

“The positive performance through the third quarter of 2025 demonstrates the effectiveness of our cost efficiency and distribution strengthening strategies in our key regions. Cement demand in the Jambi, South Sumatra, and Lampung markets shows a solid growth trend, supported by strong synergy with the SIG Group in maintaining supply chain efficiency and expanding market reach,” Hari said.

In addition to its core cement business, SMBR’s revenue is also supported by the diversification of non-cement products, which has recorded significant growth, particularly in white clay products. By the third quarter of 2025, white clay sales had nearly tripled year-on-year (yoy) to IDR 16.7 billion, compared to IDR 5.8 billion in the same period last year.

Furthermore, Hari added that the non-cement business line is now a promising new pillar for SMBR.

“White clay products are proof of the success of SMBR’s diversification strategy. Its contribution to revenue continues to increase and strengthens our business fundamentals beyond the cement sector,” he explained.

This growth momentum will also be bolstered by the Company’s strategic move to add new business activities, approved at the Extraordinary General Meeting of Shareholders on October 29, 2025. SMBR officially added the KBLI 70209 (Other Management Consulting Activities) business line to support the implementation of the Sales Area Coordinator concept in Jambi, South Sumatra, and Lampung, with potential returns in the form of management fees.

This new business model allows SMBR to expand its role within the SIG Group value chain, drive distribution efficiency, and strengthen multi-brand penetration in regional markets.

“This additional business activity is a strategic step to expand market potential while strengthening collaboration with other SIG subsidiaries. With a more flexible and integrated business model, we are ready to increase our contribution to the Group’s performance while creating sustainable added value for shareholders,” said Hari.

Looking ahead, SMBR is optimistic about maintaining strong performance until the end of 2025 by focusing on efficiency, increasing factory utilization, and diversifying our products.

“We are committed to creating sustainable growth by focusing on profitability, operational efficiency, and product innovation. SMBR will continue to strengthen its position in the regional market and maintain its attractiveness to investment in the national cement industry,” Hari concluded.

With this achievement, SMBR confirms its increasingly solid business fundamentals and promising growth prospects, strengthening its position as a major player in the cement industry in Sumatra and part of the SIG Group in supporting sustainable national infrastructure development. (*)

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Semen Baturaja Holds Extraordinary General Meeting of Shareholders (EGMS) to Add New Business Activities to Strengthen Business Strategy

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), held an Extraordinary General Meeting of Shareholders (EGMS) at The East Tower, Mega Kuningan, Jakarta, on Wednesday (October 29th). The meeting’s agenda included a feasibility study and amendments to the Company’s Articles of Association regarding the addition of new business lines to support the development of a more adaptive and competitive business model amidst the dynamics of the national cement industry.

At the meeting, shareholders received a discussion on the feasibility study and approved the plan to add new business lines, related to the proposed change in the Company’s business lines, including the addition of the Indonesian Standard Industrial Classification KBLI 70209 (Other Management Consulting Activities). In addition, the EGMS also approved amendments to the Company’s Articles of Association related to this discussion.

This additional business activity aims to accommodate the Company’s business plan to implement the Area Sales Coordinator concept in Jambi, South Sumatra, and Lampung, with returns in the form of management fees.

The implementation of this new business model is expected to increase the Company’s competitiveness through strategic diversity and multi-brand penetration, while simultaneously driving sustainable revenue growth. This business model strengthens the Company’s position, along with other SIG subsidiaries, in the cement industry, with a closer market approach (micromarket strategy), distribution efficiency, and the ability to respond quickly and appropriately to regional market dynamics.

SMBR Vice President of Corporate Secretary, Hari Liandu, stated that the implementation of this new business model is a strategic step in expanding market potential while strengthening synergies between entities within the SIG group.

“The implementation of this new business model is a crucial momentum for the Company to strengthen its competitiveness through closer collaboration with other SIG subsidiaries. With the Area Sales Coordinator concept, we can reach the market more effectively, expand product distribution, and create distribution efficiencies across various regions,” said Hari.

Furthermore, Hari emphasized that this new policy direction is a crucial momentum for the Company to strengthen its role as part of the SIG Group value chain.

“We are committed to implementing sustainable business transformation based on the principles of efficiency, innovation, and collaboration. With a more flexible and integrated business model, Semen Baturaja will be able to contribute more significantly to SIG’s performance while strengthening the Company’s long-term business foundation,” he concluded. (*)

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Semen Baturaja Holds Building Experts Meeting in Bandar Lampung to Improve the Skills of Local Craftsmen

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LAMPUNG – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk, held a “Temu Jago Bangunan” (Building Experts Gathering) event at the Golden Tulip Hotel in Bandar Lampung on Friday (17/10) with 50 local builders. This event demonstrates SMBR’s commitment to strengthening relationships with construction players while improving the competence of construction workers in its main marketing area.

The event was attended by Yantasman, Senior Manager of Sales for Southern Sumatra 2 at SMBR, who encouraged and motivated the participants to continuously improve their skills and professionalism.

“Through this “Temu Jago Bangunan” event, we want to share knowledge and experience regarding the correct use of Semen Baturaja products and ideal material mixing techniques in the field. We hope that the builders can produce more efficient, strong, and high-quality work,” said Yantasman.

During this event, participants participated in a product knowledge session and product demonstrations led by the SMBR team. They learned firsthand how to mix cement and sand in the correct proportions to create sturdy and durable buildings.

One of the laborers, Hari Kurniawan (37), a construction worker from Bandar Lampung, expressed his enthusiasm for participating in the activity. “The training was very beneficial, especially with the hands-on explanation of how to mix cement properly. This allowed us to learn the right proportions to ensure strong results and prevent cracking,” Hari said.

To boost the participants’ enthusiasm, SMBR also held an interactive quiz session with questions about products and construction techniques. Those laborers who answered correctly received prizes in the form of tools and souvenirs from SMBR as a token of appreciation and encouragement to continue learning and innovating in their work.

“We believe that laborers are the spearhead of a building’s quality. Therefore, Semen Baturaja will continue to support their skills development through training and activities like this to optimize construction results on the ground,” added Yantasman.

The Temu Jago Bangunan program is also in line with the President of the Republic of Indonesia’s Asta Cita, which emphasizes improving the quality of human resources and strengthening infrastructure development.

Through this activity, Semen Baturaja continues to demonstrate its commitment to supporting the improvement of human resource quality in the construction sector and strengthening synergy with laborers as important partners in building the nation. (*)

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