Semen Baturaja Showcases Fostered MSMEs Through Karya Nyata Festival

PALEMBANG – PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG), continues to strengthen its commitment to supporting the growth of Micro, Small, and Medium Enterprises (MSMEs). This is realized through active participation in the Karya Nyata Festival which will take place on 5-6 October 2024 at the South Sumatra Provincial DPRD Yard, Palembang City. The festival, which has entered its 11th volume, is an initiative of the Ministry of SOEs to encourage MSMEs as the main pillars driving the national economy.

Through Rumah BUMN Baturaja, SMBR invites 10 superior products of its fostered MSMEs to appear in this festival. Some of them are Kurcok, Sakinah Cookies and Crackers, D’crispy Banana and Pare, Macho Chips, Ngopi Kuday, Mustofa Potatoes, DIHI Honey and Kemplang Tunu Fitriah. This participation provides an opportunity for fostered MSMEs to introduce their products to the wider community, while expanding their business networks and marketing potential.

Not only supporting fostered MSMEs through product exhibitions, SMBR was also one of the speakers in a talk show session with the theme “Building a Successful Business in Collaboration with Rumah BUMN” represented by Senior Manager of Corporate Social Responsibility (CSR) SMBR Gili Aprial Braja.

Gili emphasized the importance of synergy between BUMN and MSMEs in creating sustainable business growth. He also shared the success story of Rumah BUMN Baturaja as a strategic partner for MSMEs in South Sumatra.

“Through collaboration with Rumah BUMN, we provide opportunities for MSMEs to develop and build sustainable businesses in line with the implementation of ESG (Environmental, Social, and Governance). Participation in events such as the Karya Nyata Festival helps expand their market. We hope that this collaboration will have a positive impact on the development of MSMEs and the local economy, and are committed to continuing to support them so that they can grow and be competitive,” said Gili.

Furthermore, Gili revealed that SMBR is currently fostering more than 260 MSMEs under the auspices of Rumah BUMN Baturaja. They are divided into several categories, such as Go Digital, Go Online, and UMKM Naik Kelas. “A total of 19 UMKM have successfully upgraded. We actively provide training and mentoring, helping UMKM in increasing their capacity to be more competitive in the market,” he concluded.

In addition, the event was also attended by Special Staff III of the Minister of BUMN Arya Mahendra Sinulingga who revealed that so far it has been quite difficult for UMKM to get a strategic sales location.

“For that, with the presence of Rumah BUMN which is ready to provide support for UMKM fostered by BUMN, it is hoped that it can facilitate a strategic place for UMKM to sell. If UMKM advances, the economy will advance, and BUMN can continue to support UMKM,” said Arya.

This Karya Nyata Festival event is an important momentum for UMKM to increase their visibility and establish partnerships with various parties, including BUMN, in strengthening the local and national economy sustainably. (*)